brand identity
brief by: @barelacestudio
PAPAYA
Papaya is a sustainable maternity clothing brand for moms who love organically chic and ethical fashion. Their eco-friendly and versatile designs allow moms to rewear staple pieces and always feel radiant.
In working on this branding project, I aimed to give it a cool, nature-inspired vibe by using different shades of green. The incorporation of embossed elements elevates the overall impression, making it feel fancy and high-end. My main goal was to make it look both stylish and eco-friendly.
The infusion of green tones not only adds visual appeal but also conveys a commitment to eco-conscious values. I wanted this visual identity to shout out that it's all about being trendy and sustainable at the same time.
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